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RCL Career Resources Graphic and Apparel Arts: Desktop Publishing and Printing Technologies

RCL Desktop Publishing and Printing Technologies + Choice Titles

Dodd offers an engagingly illustrated introduction to the history of typefaces and typeface design. His strategy to present history to a postmodern audience provides utility: historical typefaces are presented with contemporary examples of appropriate usage, together with design tips for every major type design presented. So, for example, when discussing the Century type family created by Morris Fuller Benton more than 100 years ago, the types are shown in a contemporary package design. The apportioning of equal space to typefaces created after 1920 and to those of the previous four centuries is appropriate. The author authoritatively represents the contributions of Garamond, Plantin, Caslon, and Bodoni. This information, however, is easily available to students and designers. The far more valuable section--and the reason to purchase this book--is the very interesting account of the types of the late 20th century. The important contributions of Adrian Frutiger and Hermann Zapf are emphasized. Rather than discussing the work of many who created types in the last 30 years, the author thoroughly discusses the permanently influential work of these masters, a refreshing and wise approach. Beautifully designed and printed; useful glossary. Summing Up: Recommended. Lower- and upper-division undergraduates; professionals; two-year technical program students.

--R. M. Labuz, Mohawk Valley Community College

Outstanding Academic Title

The original edition of this remarkably thorough and authoritative work was introduced at the Frankfurt/Main Book Fair, October 2000. This English translation introduces (as did its German-language counterpart) each step of the printing process in sequential form, from fundamentals of typography and graphic design through prepress, presswork, electronic media, and finishing methods. This comprehensive approach, expertly edited, is both authoritative and readable. Several major sections include printing technologies, prepress, computer technologies, hybrid systems, print finishing systems, material and data flow, production strategies, electronic media, special topics, and appendix. This is certainly the most accessible source for current information regarding digital technologies and their impact on presswork and printing. Perhaps because the book was sponsored by Heidelberger Druckmaschinen AG (internationally respected as one of the foremost and most respected manufacturers of printing presses), the book's emphasis is on prepress methods, presswork, presses, and printing systems. An excellent resource for those involved or learning about printing management, print production, or any phase of the graphic communication industry. Beautifully printed in Germany; graced with hundreds of full-color illustrations; useful CD-ROM (permitting full-text searching of both book and illustrations). Summing Up: Strongly recommended to libraries serving technical programs in printing, graphic design, and communications technology. Lower-division undergraduates through professionals; two-year technical program students.

--R. M. Labuz, Mohawk Valley Community College