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Design Thinking: Research and Observations (September 2019): Cases

by Gundars Kaupins

Cases

This section has books that cover the principles of design thinking and some tools behind design thinking like books in the sections under general themes and tools. These books emphasize cases about companies and other organizations. Accordingly, Roger Martin’s The Design of Business: Why Design Thinking Is the Next Competitive Advantage has a particular focus on Proctor and Gamble and McDonald’s in continually redesigning their businesses.

Jeanne Liedtka et al.’s Solving Problems with Design Thinking: 10 Stories of What Works covers the redesign by IBM, Suncorp, 3M, SAP, and Toyota of their customer contact centers, social networking at MeYOu Health, Financial services at FiDJI Project, subsidized meals for the elderly at The Good Kitchen, and Intuit. Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions , by Thomas Lockwood and Edgar Papke, covers the New Zealand Trade and Enterprise, Eleven Madison Park, and the Humber Project Honeywell, LEGO, and Wells Fargo.

Designing Interactions, by Bill Moggride, is a 766-page book that has examples of physical product development based on interviews with over forty corporate leaders such as Larry Page and Sergey Brin. There are significant connections with IDEO in this book. Design Thinking for the Greater Good: Innovation in the Social Sector, by Jeanne Liedtka et al., covers the US Health and Human Services, Kingwood Trust, Monash Medical Centre, U. S Food and Drug Administration, United Cerebral Palsy, Community Transportation Association of America, and Transportation Security Administration.

Works Cited