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Online Resources for Business Research (August 2016): Industry Report Vendors & Aggregators

Celia Ross

Industry Report Vendors & Aggregators

Some sites aggregate reports from a number of different publishers into metasites offering thousands of reports.  Patrons doing an open Internet search will often come across these expensive market research reports that seem to have all the information they need and then be disappointed to discover their library does not hold this kind of resource nor can it afford to purchase the resources individually.  At first glance, it is often unclear that these sites are not the publishers of the information themselves but, rather, third-party resellers.

Resellers of market research to be aware of are MarketResearch.com, Research and Markets, Global Information, MarketsandMarkets, Transparency Market Research, and ReportLinker.  Users can register at some sites to get to free report abstracts and tables of contents, some of which might provide small nuggets of information.  Be sure to look closely to see who in fact authored a report, as it is possible that the report is from a vendor whose resources can be accessed via one’s own library (such as Freedonia Group or Euromonitor, mentioned above).  MarketResearch.com and ReportLinker both offer academic licenses that give full access to a selected—usually small—number of report publishers.